Monday, July 16, 2012

9 Reasons To Use N Tune Video Production for Promoting Your Business

1) Affordability: We can customize packages to fit your budget.
2) Free Pre-Production Meeting: N Tune Video will consult with you at your KC Metro location free of charge.
3) Free Interactive Graphic: We can create an interactive graphic with your logo. We can create one for you, even if you don't have a logo.
4) Capturing the Essence: N Tune Video will capture the essence of your business, product, services, event or message.
5) Professional Editing & Post Production: We use professional grade editing software to creatively edit your video. N Tune Video has the technical skills to bring forth your message
clearly.
6) Royalty Free Music: We have access to hundreds of royalty free music. We also have access to local talented creative artists.
7) Actively Promote Local & Small Businesses: We'll promote your business' video on all of our online profiles (such as Facebook, Youtube, Google+) at no additional charge. We'll
even create a Youtube channel and upload your video for you.
8) Experience With Diverse Customer Base: We have experience with creating videos for a diverse customer base. From business products and services to performances.
9) Advertising Through Social Media Is More Cost Efficient: The cost of an online video is just a fraction of the cost of advertising on cable or radio. Online video can be used to promote
your business indefinitely, versus expensive and limited "air time". Did you know that YouTube is the 2nd largest search engine in the world? Every five minutes, 100+ hours of searches on brands and products are conducted on YouTube. Get your business on the platform that gets you in front of new customers.

For more details, contact Dee at (816) 315-1100 or email dee@ntunevideo.com. Visit our website at www.ntunevideo.com. To view our blog, go to ntunevideo.blogspot.com.

Monday, July 9, 2012

Compelling Reasons for Businesses to Use Social Video

Over the holiday weekend I read several ReelSEO articles rich with facts regarding social video. I summarized the top two, which illustrate one undeniable fact. Businesses need to get the jump on incorporating social video into their marketing strategies.

Last year YouTube had some amazing statistics and this year they topped the charts. In some cases they more than doubled last years record. Here are some incredible facts:

  • (Traffic Stats) Globally, 800 million people use YouTube each month.
  • (Traffic Stats) 72 hours of video are uploaded to YouTube every minute. Last year 35 hours of  video was uploaded per minute.
  • (Monetization Stats) 3 billion hours of video are viewed each month. That's 1 billion more than last year.
  • (Product Metrics) Mobile devices account for 600 million views per day.
  • (Product Metrics) Tens of millions of websites have a YouTube player embedded in them.
  • (Social Stats) Over 700 YouTube videos are shared each minute on Twitter.
  • (Social Stats) 100 million people take a social action on YouTube, such as comments, likes and shares.
Statistics like these show that business owners can gain a competitive edge over businesses NOT using social video. The trend shows more than double-fold increases of people using video to interact with each other. Businesses can use social video to communicate their products and services easily and clearly. (ReelSEO, YouTube Statistics).

Another fascinating statistic by the Cisco Visual Networking Index indicates that mobile video makes up more than 50% of all wireless traffic, and this percentage is growing. According to Cisco's index, " Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period." (ReelSEO, Mobile Video is 50% Of All Wireless Traffic).

After reading about facts like these, it's hard to imagine how businesses will be able to remain competitive WITHOUT incorporating social video into their marketing plans. The articles I've reviewed made it very clear. Business owners can chose to remain visible in the marketplace with online videos, or they can choose to be forgotten.



Tuesday, July 3, 2012

Social Video: Research Shows an Emerging Trend

Unruly Media conducted research on the effectiveness of social video advertising. They concluded that viewers will recall a brand name and engage with an ad’s message if the video was recommended to them. They mean recommendations that come in the form of Facebook shares, likes or recommendations stemming from generated conversations. They also come from blogs and news articles regarding the video content. 
  • Brand recall and brand association rose 7 percent among viewers who had been recommended the videos versus viewers who found it by browsing;
  • 73 percent of respondents who viewed a recommended video recalled the brand when prompted versus 68 percent of viewers who had browsed to the video directly;
  • There was a 14 percent increase in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing;
  • People who enjoyed a video were 97 percent more likely to purchase the product featured in the video;
  • There was a 14% increase in the number of people who enjoyed the video following a recommendation versus those who had discovered it by browsing. Moreover, a recommendation reduced the number of people who did not enjoy the video by 41% (see chart below).
Read the full article here.