Compelling Reasons for Businesses to Use Social Video

Over the holiday weekend I read several ReelSEO articles rich with facts regarding social video. I summarized the top two, which illustrate one undeniable fact. Businesses need to get the jump on incorporating social video into their marketing strategies.

Last year YouTube had some amazing statistics and this year they topped the charts. In some cases they more than doubled last years record. Here are some incredible facts:

• (Traffic Stats) Globally, 800 million people use YouTube each month.
• (Traffic Stats) 72 hours of video are uploaded to YouTube every minute. Last year 35 hours of  video was uploaded per minute.
• (Monetization Stats) 3 billion hours of video are viewed each month. That's 1 billion more than last year.
• (Product Metrics) Mobile devices account for 600 million views per day.
• (Product Metrics) Tens of millions of websites have a YouTube player embedded in them.
• (Social Stats) Over 700 YouTube videos are shared each minute on Twitter.
• (Social Stats) 100 million people take a social action on YouTube, such as comments, likes and shares.

Statistics like these show that business owners can gain a competitive edge over businesses NOT using social video. The trend shows more than double-fold increases of people using video to interact with each other. Businesses can use social video to communicate their products and services easily and clearly. (ReelSEO, YouTube Statistics).

Another fascinating statistic by the Cisco Visual Networking Index indicates that mobile video makes up more than 50% of all wireless traffic, and this percentage is growing. According to Cisco's index, " Mobile video will increase 25-fold between 2011 and 2016, accounting for over 70 percent of total mobile data traffic by the end of the forecast period." (ReelSEO, Mobile Video is 50% Of All Wireless Traffic).

After reading about facts like these, it's hard to imagine how businesses will be able to remain competitive WITHOUT incorporating social video into their marketing plans. The articles I've reviewed made it very clear. Business owners can chose to remain visible in the marketplace with online videos, or they can choose to be forgotten.

Source: YouTube Statistics: A Year Later - More Jawdropping Growth http://www.reelseo.com/youtube-statistics-growth-2012/#ixzz209qb8rmF
©2012 ReelSEO

Source: Mobile Video Is 50% Of All Wireless Traffic & Growing http://www.reelseo.com/mobile-video-50-percent-of-all-wireless-traffic/#ixzz1zsBmkuTp
©2012 ReelSEO